The look is expressive, with vibrant colors, rich imagery, a versatile typeface, and playful illustrations.ĭropbox hasn’t wasted any time embracing this new approach. Our new brand system shows that Dropbox isn’t just a place to store your files-it’s a living workspace that brings teams and ideas together. The Dropbox.Design page has to be seen to be believed, featuring a smorgasbord of colors and fonts that can only be described as… eye-watering.Īt the top of Dropbox’s very extensive statement about the redesign, the heads of the company’s design team state:Īs our mission has evolved from keeping files in sync to helping keep teams in sync, we realized our brand needs to change, too. But you really had to see the scope of the Dropbox redesign to fully appreciate why a small corner of the Internet briefly went nuts. If you pay any attention to IT business news, you may have heard something about Dropbox-the online file backup and storage service-announcing that they had completely redone their company branding.
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